Introduction
The case study entitled Can Journalists also be Activists (O’Malley Gleim et al., 2022) showcases a number of perspectives regarding the topic of whether journalists should be impartial or partial to a particular cause or perceived injustice. While all journalists have values which align with or go against the values of their audience, perhaps the most important set of values all journalists should have are honesty, providing the full context of the story and acknowledging when they depart from objective reporting and begin subjective activism.
Conflicts in Ethical Values
Traditionally, journalists have not been activists (O’Malley Gleim et al., 2022). At least in the United States, journalists have firstly aimed for impartiality in an effort to avoid being perceived as compromised by one side of a story. A free press in the United States and western countries, acts as a counterbalance to centralized, powerful governments and can hold not only governments, but large institutions accountable for their behavior. In order to maintain credibility and to be a trusted source of information for the public, journalists have generally followed the code of ethics outlined by the organization The Radio, Television, and Digital News Foundation (RTDNF), which states “Journalism places the public’s interests ahead of commercial, political and personal interests. Journalism empowers viewers, listeners and readers to make more informed decisions for themselves; it does not tell people what to believe or how to feel” (“Code of Ethics,” 2015). The RTDNF further states, explicitly, that truth, accuracy and facts take priority above all other values. Any type of slanting of information or prevention of full disclosure violates the trust of the public.
However, when personal values of journalists take priority over total objectivity, they become activists first. Some journalists, “have argued that attempting to prioritize objectivity over justice only leads to privileging oppressive views” and that in some cases, they should take such a hardline stance as assuming “there are not two sides” to a story (O’Malley Gleim et al., 2022, p. 2). In views such as these, the subjective ethical value takes priority over the value of objective reporting. When the public expects objective reporting of circumstances, context and facts, but instead is told there is only one side to a story, the value of “truth and accuracy above all” (“Code of Ethics,” 2015) takes a back seat.
While activism may be allowed and is often expected in today’s culture, complete honesty in reporting and providing the full context of a particular issue ought to be the gold standard. Once these criteria have been met, a journalist may then delineate where objectivity ends and when opinion and activism begin.
Honesty in Reporting
For journalists, honesty in their reporting ought to be paramount. Any deceptive editing or non-disclosure of key facts and ideas would be considered a violation of the rule of honesty. Some journalists (Gordon, et al., 2011) go so far as to contend all forms of deception for attaining the facts should be forbidden. For example, ABC news producers lied on their job applications to be hired on at Food Lion, in order to obtain footage of tainted food. Eventually a jury awarded Food Lion a verdict against ABC. While some of these rulings were overturned on appeal, the case has underscored the need for journalists to always maintain the highest degree of honesty. The author rightly notes that if a reporter crosses one ethical line, what other infractions would they commit in their quest for a scoop? “Assault? Sexual favors? Murder, to make available information that would ‘save society?’” (2011, p. 521).
Providing the Full Context
Context for a story plays a significant role in ensuring honesty reigns supreme. Reporting mere facts, without providing the full context, is a form of dishonesty and one which may frequently be used by activists in order to advance a desired goal. Gordan, et al. succinctly note that “Journalists who provide as much truthful information as is relevant, and report the material in context, serve the public well and need not worry about additional ethical concerns” (2011, p. 107). By providing the context of quotes, actions and events, the entire story is told and retains the respect of the reader and public.
Demarcating Objective Reporting and Subjective Activism
Activism in journalism changes minds and pushes boundaries. However, if an activist journalist truly wants to sway the public, rather than simply reporting to like-minded people, they must not only maintain a high standard of honesty, but also be clear in their intentions. Two media and communications researchers recently noted strategies for modern media organizations to follow with regard to activism. “These [strategies] include self‐reflection on how journalism itself might change through transparency efforts and how it explains the value of journalistic standards to audiences and provides them with insight into editorial operations” (Maurer & Nuernbergk, 2022, p. 2). Unless activist journalists follow some form of disclosure about their activism, they will continue to be minimized and dismissed by a discerning public.
Conclusion
In sum, all journalists hold values that may align with or differ from those of their audience. However, the most essential values journalists should uphold are honesty, presenting the full context of a story, and openly acknowledging when they shift from objective reporting to subjective activism. If they hold to these standards, they will maintain credibility and more importantly, have a greater chance achieving their activist objectives.
References
Gordon, A. D., Kittross, J. M., Merrill, J. C., Babcock, W. A., Dorsher, M., Armstrong, J. A., Gade, P. J., Newton, J. H., Sheehan, K., & Singer, J. B. (2011). Honesty in Reporting. In Controversies in Media Ethics (3rd ed., pp. 518–522). Routledge. https://doi.org/10.4324/9780203829912-29
Maurer, P., & Nuernbergk, C. (2022). Journalism, Activism, and Social Media: Exploring the Shifts in Journalistic Roles, Performance, and Interconnectedness. Media and Communication (Lisboa), 10(3), 1-. https://doi.org/10.17645/mac.v10i3.5984
O’Malley Gleim, K., Williams, K., & Stroud, S. R. (2022, October 31). Can Journalists also be Activists? - Center for Media Engagement - Center for Media Engagement. Mediaengagement.org. https://mediaengagement.org/research/can-journalists-also-be-activists/
“Code of Ethics.” (2015, June 11). Radio Television Digital News Foundation. Available at: https://www.rtdna.org/content/rtdna_code_of_ethics
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